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How to Build Hundreds of Links in a Month (with Less Resources)

Get tips on how to set up a scalable link building program that generates hundreds of links in a month – even with fewer resources.

Link building is very time-consuming. Just securing 10-20 links a month can be mind-numbing.

But by aligning resources, you can build a program that can help you earn hundreds of links in a month.

On October 14, I moderated a sponsored Search Engine Journal webinar presented by Kevin Rowe, Founder and CEO, PureLinq.

He shared a link building workflow that helped his team generate more than 600 links in 30 days.

Here’s a recap of the presentation.

https://www.bloglovin.com/@artimization/interior-design-ideas-for-luxury-living-rooms
https://www.smore.com/yzdjb-best-metal-door-design
https://www.quotev.com/Ali52291/journal/7327179/2020-Interior-Design-Trends-For-Luxury-Homes
https://www.vingle.net/posts/3151946
https://gumroad.com/alyzulfiqar/p/best-luxury-interior-design-ideas

From zero to 600 links in just a span of 30 days?

It may sound unrealistic, but Rowe’s small team was able to accomplish this feat.

To achieve similar results, you will need a different set of technology and resources than what you have right now.

Also keep in mind that you want to build quality links that are actually going to have a positive impact on your rankings, both short-term and long-term.

In-article, editorial-based links are what typically works for this purpose.

You don’t need to do 10 different types of link building tactics.

Stick to one tactic that is impactful, can have an impact on ranking, and is scalable.
Benchmarks

Before starting your email outreach, it is important to know email marketing benchmarks.

This data from Mailchimp is a good resource that can help you forecast and track campaign metrics.


Rowe’s team used the same Mailchimp data for calculating metrics.

In order to get 600 links based on the general open rates, you’re looking at a prospect list of about 40,000.

You need to build this prospect list intently and this is what’s going to take some time.
Elements of a Link Building Program

Every link building program is composed of different phases and the time it takes to accomplish each component varies.

Some components can be semi-automated.

But if you want to build a robust list and get a high conversion rate, you’ll have to really spend time on the following areas:
List building
Identifying sites.
Vetting for quality.
Custom emails.
Targeting by niche/site.
Sequencing.
Content.
Creating an infographic or study.
Outreach.
Emailing sites or doing phone calls.

To avoid low reply rates, you also want to make sure that you’re pitching something that fits with the readership of the website you’re targeting.

Of course, you can try coming up with a custom-tailored, one-to-one outreach for a blogger – but this is not realistic.

If you’re going the traditional route, you’ll most likely need 15-48 full-time employees to build 600 links with over 30,000 emails.

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